How To Use Google Adwords?

How do Google ad words work?

Google Ads, AKA Google AdWords, is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Since advertisers have to pay for these clicks, this is how Google makes money from search.

Is Google AdWords free?

Yes, Google Ads (AdWords) is free to use because you don’t pay any fee for using the platform. There are tools under Google Marketing Platform[1] from Google like – Search Ads 360, Display & Video Ads 360 etc. where you need to pay a certain fee based on your total spend for using the platform.

How do I get Google ads to work?

How to Run an Effective Google Ads Campaign

  • Step 1: Understand What Ads Is For.
  • Step 2: Research and Understand Your Target Audience.
  • Step 3: Have a Specific Goal for Each Campaign, and Don’t Combine Them.
  • Step 4: Create a Targeted Landing Page for Your Ad.
  • Step 5: Create Lots of Versions of the Ad Copy.
  • Step 6: Verify Positive ROI.

How do I run a Google ad campaign?


  1. Sign in to your Google Ads account.
  2. From the page menu on the left, click Campaigns.
  3. Click the plus button , then select New campaign.
  4. Select one or more goals for your campaign, or if none of the goals fit what you’re looking for, select Create a campaign without a goal’s guidance.
  5. Select a campaign type.

How do I turn off Google ads?

  • Open the Google settings app on your device (called Google Settings or Settings, depending on your device)
  • Scroll down and tap Google.
  • Tap Ads.
  • Switch on Opt out of interest-based ads or Opt out of Ads Personalisation.

How do I stop Google ads?

How to cancel your account

  1. Sign into your Google Ads account.
  2. Click the tools icon in the upper right corner.
  3. Under “Setup,” click Preferences.
  4. Click the Account Status section to expand it.
  5. Click Cancel my account.

How can I remove ads?

Remove your ad

  • Sign in to your Google Ads account.
  • On the page menu on the left, click Ads & extensions.
  • Select the checkbox next to the ad that you want to remove.
  • At the top of the ad statistics table, click the Edit drop-down menu.
  • Select Remove.

How do I create an ad?

How to Make an Ad: A 10-Step Guide

  1. Choose Your Target Audience. When making an ad, you’ll first need to decide the audience you’re making the ad for.
  2. Conduct Marketing Research.
  3. Choose Your Platform.
  4. Decide on a Budget.
  5. Craft a Message.
  6. Develop Creative Assets.
  7. Determine Measurements of Success and Set Up Tracking.
  8. Launch Your Ad.

What does AdWords cost?

The average cost per click in Google Ads is between $1 and $2 on the search network. The average CPC on the Display Network is under $1. If you’re advertising in Display, try using our free Smart Ads Creator to build pristine new display ads in minutes.