Korean makeup and skin care have taken the world by storm. Nowadays, we can see more and more Korean beauty products show up in stores and hear celebrities rave about their products. So what’s the deal with Korean beauty products?
The Korean beauty market is among the top 10 around the world, with an estimated worth of over $13.1 billion in sales in 2018. With cute packaging, innovation in products and health benefits, Korean beauty products are hard to resist. Many Korean woman and men follow a 10 steps skincare routine, which consists of Oil cleanser, water-based cleanser, peeling, toner, essence, serum, eye cream, moisturizing cream, sheet mask, sun protecting cream or night mask if you are going to bed. It sure sounds like a lot, but each step has an important role and they all combined are used to achieve perfect skin, “glass skin”, as they call it in Korea. This steps can be implemented as a morning routine and can, surprisingly, be done under 20 minutes, leaving skin soft and hydrated.
Korean makeup has a lot to offer. With a lot of new trends and many products to choose from, companies have to stay innovative, which results in products with cute packaging, bright colors, authentic ingredients, unique textures and convenient ways of usage.
Koreans enjoy makeup products that make them look natural and that give them the ‘no makeup, makeup’ look. The main focus is on the skin and making it look flawless. There are all kinds of foundations, but the most famous one is the cushion foundation, which evens out the skin tone, hides imperfections and gives the skin natural glow, without too much coverage or heaviness. It comes in a cute compact with foundation soaked in the sponge and a powder puff you are supposed to apply the foundation with. If you wish to try cushion foundation, a considerable number of large brands, such as L’Oréal, Wet and Wild and Maybelline make them, so you don’t have to pick a Korean brand.
Korean women generally won’t leave their home without first defining their brows. They always use thick, straight-across lines completely lacking arches. This gives a more youthful appearance with the softened arch of the brows and bushier brows. The goal is to make the eyes look younger and appear more lifted, because the brows are straighter, therefore not pointing downwards and accentuating the wrong parts of the eye.
Heavily defined lips are a big no in Korea. The preferred look is dewy looking lips with color concentrated at the center of the lips. This creates a more youthful appearance and makes your lips look like you’ve just sucked on a lollipop. A popular lip product is lip tint, which gives your lips a hue that lasts for a whole day and makes you look healthier.
When it comes to eye makeup, Koreans prefer the ‘less is more’ approach. Eyeshadows and liners are used just to define the eyes and make them appear bigger and brighter. Lighter, shimmering shadows should be applied in the inner corner of the eye, and the darker shadows in the outer corners, for the definition.
To conclude, Korean makeup is all about making you look younger, more awake and healthy, all while looking natural.